Motivated by the realization that modern travel has shifted from simply reaching a destination to truly living for each moment, we developed a global brand identity and campaign platform, 'Be More Here'  for the World of Hyatt.

This refreshed look and feel invites travelers to experience the world in a deeper, more meaningful way, leaving them enriched by the journey. It encompasses everything from a fresh approach to photography, to a sophisticated new typographic treatment, and a renewed celebration of our legacy logo, all contributing to a revitalized, cohesive World of Hyatt.

Creative Directors: Sarah Berkley & Jackie Virgilio
Design Director: Andrew Mirakian
Associate Design Director: Carolyn Pokorney
Photographer: Lucas Garrido